Kinkengu Shrine | Complete Guide to Ishikawa’s Wealth Power Spot【Financial Fortune, Access & Area Info】

Nestled in the mountains of Hakusan City, Ishikawa Prefecture, Kinkengu Shrine stands as one of Japan’s most revered sanctuaries for wealth and financial fortune. With a history spanning over 2,100 years, this hidden gem has quietly attracted Japan’s top business leaders, including legendary entrepreneurs like Masayoshi Son of SoftBank and Tadashi Yanai of Uniqlo, who have reportedly made pilgrimages here seeking blessings for success.

Founded in 95 BCE during the reign of Emperor Sujin, Kinkengu enshrines Ninigi-no-Mikoto—the grandson of the Sun Goddess Amaterasu who descended from the heavens to rule the mortal realm. The shrine’s name, meaning “Golden Sword Palace,” evokes the divine blade carried during this celestial descent. As you step through the ancient torii gate and ascend the moss-covered stone steps, you’ll understand why this place is considered one of Japan’s Three Great Shrines for Financial Fortune.

Unlike commercialized tourist destinations, Kinkengu maintains an atmosphere of profound tranquility. The 800-year-old sacred cedar tree, the 108 stone steps representing Buddhist earthly desires, and the mysterious Otsurugisha sub-shrine—said to be the true source of wealth blessings—create an experience that feels genuinely transformative.

Spiritual Benefits and Effects

Known Spiritual Benefits

Kinkengu enshrines three deities: Ninigi-no-Mikoto, Okuninushi-no-Kami, and Oyamakui-no-Kami. Each deity offers distinct blessings:

Wealth and Financial Fortune: The shrine’s most famous benefit. Business success, commercial prosperity, investment luck—all financial wishes are said to find powerful response here.

Abundant Harvest: Okuninushi-no-Kami serves as an agricultural deity, and many pray for bountiful crops.

Matchmaking and Marital Harmony: As the same deity enshrined at Izumo Taisha, Okuninushi also offers blessings for romantic connections.

Protection from Misfortune: The sword power of Ninigi-no-Mikoto is believed to cut through disasters and ward off evil.

The Unique Energy of This Site

Kinkengu is said to harbor energy that “strengthens decision-making ability.” The many business leaders who visit may seek not only financial fortune but also support when facing crucial decisions.

The area around Otsurugisha is considered particularly powerful. Sensitive visitors report feeling warmth or tingling sensations in their palms. The recommended practice is to close your eyes quietly and visualize your specific goals clearly.

Visitor Testimonials

“I visited before launching my business and prayed earnestly at Otsurugisha. The company grew faster than I ever imagined. I now return on the first of every month.” (Man in his 40s, Tokyo)

“I’ve been coming for New Year’s prayers annually. Since I started, I’ve noticed a strange increase in unexpected income.” (Woman in her 50s, Kanazawa)

Visitor Reviews and Experiences

“Overcame a business crisis” (Man in his 50s, Business owner)
“When my company’s performance was declining, a friend recommended this shrine. I prayed desperately at Otsurugisha, and the following month, a major contract came through that saved us. I’ve visited on the first of every month since.”

“A quiet, calming shrine” (Woman in her 30s, Office worker)
“It feels like an authentic power spot that hasn’t been commercialized. Just walking the approach made me feel like my spirit was being cleansed. The goshuin is beautiful too.”

“Kinkengu in winter is exceptional” (Man in his 40s, Photographer)
“I visited in winter, and the snow-covered grounds were breathtakingly beautiful. With few other visitors, I had the sacred atmosphere all to myself. Winter gear is essential, but I highly recommend a winter visit.”

Frequently Asked Questions

Q: Does the parking lot get crowded?
A: Usually it’s empty, but the first three days of January and the 1st of each month can be crowded. Early morning visits are recommended.

Q: Can I get a goshuin anytime?
A: Available during shrine office hours (9:00 AM-4:00 PM). As staff may be absent occasionally, calling ahead ensures availability.

Q: Where is Otsurugisha located?
A: Behind and to the right of the main hall. It’s a small shrine, but signage makes it easy to find.

Q: How much time should I allow?
A: About 30 minutes for worship only; plan for about an hour if leisurely exploring the grounds.

Q: Are pets allowed?
A: Visitors are asked to refrain from bringing pets into the shrine grounds.

Summary

Kinkengu Shrine boasts 2,100 years of history as the oldest shrine in the Hokuriku region and recognition as one of Japan’s Three Great Shrines for Financial Fortune.

The sacred air preserved across millennia, the life force radiating from the 800-year-old sacred cedar, and the mysterious Otsurugisha said to be the source of wealth blessings—this shrine possesses an enigmatic power to move visitors’ hearts.

Maintaining quiet dignity without flashy commercialization, Kinkengu exudes the authentic presence of a true power spot. At this shrine where Japan’s leading entrepreneurs reportedly make secret pilgrimages, perhaps you too will find the catalyst to transform your life.

Just 30 minutes by car from Kanazawa and accessible by train, the location is another appeal. Combining your visit with Shirayama Hime Shrine for the “Hakusan-moude” pilgrimage will make for an even more fulfilling spiritual journey.

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*Information in this article is current as of December 2025. Please verify the latest details via phone inquiry before visiting.*